Dobrinka Vićentijević
Shopper Insight Director @Eyesee Research
Marketing Consultant & Consumer Insights Expert
Biography
Dobrinka Vicentijevic is a marketing consultant with more than 15 years of experience helping global brands boost consumer engagement and drive sales growth. As Shopper Insights Director at EyeSee, she leads a cross-functional team that turns behavioural data and insights into actionable strategies to spark change and shape the strategy.
Dobrinka is passionate about emerging technologies, shopper psychology, and building brands that inspire loyalty. She has spoken at some leading industry events, including IIEX and the Marketing Summit, and authored articles on consumer trends, behavioural research, and the impact of technology on retail.
About the talk
Step into the shopper's shoes in this interactive lecture that explores how buying behavior has evolved across brick-and-mortar stores and online channels. We'll separate fact from fiction, challenge common assumptions, and uncover surprising truths about today's shoppers - from aisle to algorithm.