Milan Janić
Marie-Alice Boyé
Milan Janić & Marie-Alice Boyé
Co-founders of Futurons
Creative Director & Future Strategy Expert
Biography
Milan Janić
Milan Janić is a design-driven creative director working at the crossroads of healthcare, sustainability and future thinking. He has created campaigns and experiences with both global companies and small NGOs, always with the goal of making communication clearer, more human and more impactful.
His work on the study NEUROcsr, published in Sustainability Journal and the Journal of Consumer Behaviour, explores how messages affect the brain and how this knowledge can inspire change. Passionate about using brain models to design communication, Milan is curious about how emerging tools can expand our understanding of human connection.
As co-founder of Goodbra(i)nd and Futurons, he develops brain-friendly ideas and shares the practice of neuro-design and responsible communication to help people imagine and shape a future worth striving for.
Marie-Alice Boyé
Marie-Alice Boyé is a Franco-Irish expert in human-centric, future-proof strategies with over 20 years of experience working with organizations of all sizes across Europe and Africa. She is the author of the bestseller Digital Marketing for Dummies in 50 Keywords and also teaches executive education programs on value creation, foresight, and transformation.
She is a founding member of Futurons, a collective of futurists, designers, and artists that creates immersive experiences based on speculative design and design fiction.
About the talk
What if we could catch tomorrow's signals before they turn into today's trends? In this session, Milan Janić and Marie-Alice Boyé invite the audience into a live conversation rather than a lecture. Two chairs, two perspectives, one dialogue. Together they explore how we imagine the future, why our cultural context shapes our anticipations, and how foresight tools can turn uncertainty into agency. The format is simple and dynamic. Through interactive moments like the Polak game, global foresight frameworks meet local realities. Weak signals and wild cards are brought down to earth with concrete examples from healthcare, sustainability, and communication. Backcasting shows how a desirable future can be planned backwards into steps we can act on today.
Expect insights, energy, and the sense of overhearing a conversation that should not remain behind closed doors. A dialogue that transforms "no future" into "go future."