Dr. Nikolaos Dimitriadis
Communications professional, book author, educator and consultant
Head of EY Applied Neuroscience Lab
Biography
Dr. Nikolaos Dimitriadis has been applying neuroscience to business and education for the last two decades. He is the Head of the EY Applied Neuroscience Lab in Greece, offering cutting-edge Neuromarketing, NeuroHR, Neuroleadership and Neurosafety services. He has scanned more than 9,000 brains from 25 countries globally.
He has co-authored the books "Neuroscience for Leaders" and "Advanced Marketing Management", both for Kogan Page, London. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, CISCO, SAP, Pierre Fabre, Coca Cola, T-Mobile, Dixons, Banca Intesa Sanpaolo, Societe Generale, Unicredit, Microsoft, VMware, Raiffeisen Bank, DELL, USAID and others.
Dr. Dimitriadis is a Professor of Practice at The University of York Europe Campus, Greece, where he leads the MSc in Neuromarketing. He is also a Visiting Professor at the School of Economics and Business of the University of Ljubljana, Slovenia, and at the Fribourg School of Management, Switzerland. Dr. Dimitriadis received the Greek Excellence Award 2022 from the Hellenic Institute for Customer Service for the global impact of his work.
About the talk
Do people change? If yes, under which circumstances? And most importantly, how can we encourage positive change for personal and collective growth in these challenging times? Dr. Nikolaos Dimitriadis is using neuroscience, genetics, psychology and everyday stories to help people envision and create a future where change is embraced and growth is prioritised.
A future in which people have accepted the simple fact that our brains are intertwined in dynamic and mutually beneficial ways, making human relations the key to our survival, happiness and further development.